The latest news at the bottom of the page helps keep readers on site.ĭo you want users to know more about your company? Do you want their trust? Show your accomplishments but don’t go overboard.
For additional credibility, photos of the company’s leadership is displayed. The information layout is done smoothly, sharing the company philosophy and how it operates. The team photo tells visitors that real people - not machines - are the driving force behind the company. The about page of Thoughtworks page definitely does this. Since video appeals more to humans, this “about page” design is more likely to keep users on site and increase conversions.Įvery "about us" page exists to let users know about the company and what they do. Its “about us” page features a 2.5-minute video which provides company information and conveys the store’s excellent craftsmanship. This is highly effective in keeping users on the site. The latest recommended published posts are highlighted at the bottom of the page. Below the image is specific website data: the current total number of blogs and posts. Tumblr's "about us" page is standardized, with attention-grabbing rotating images behind a logo. Although the entire page doesn’t have a lot of text, the product is effectively embedded into people’s consciousness. Furthermore, clicking on the link on the right will showcase specific company information and culture. Their philosophy taps into human emotions: "We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world." The old picture on the left highlights its long history (the first Starbucks store was established in 1971). Starbucks' "about us" page is very simple. Furthermore, the blue CTA stands out as you scroll down the page. This “about us” page is dominated by grey tones, it clearly shows us the company's brand story, value, and real data support. WebsiteĪ clean layout and simple design appeals more to users. Make a good impression with stylish design.ġ0 unique and engaging real-life examples of "about us" pages 1.Do not include lengthy information which does not add practical value.Use obvious CTAs to make it easy for users to use your products.Display real photos of the team and individual members.Show the company’s accomplishments to enhance user trust.Add location and data for more authenticity.Here are 10 practical tips for designing an engaging "about us" page:
CLOTHING ABOUT US PAGE HOW TO
If you are unsure on how to design an effective “about us” page, take a look at these 18 examples and find out what makes them tick. You need to think of the team and the product as a whole in order to present a unique style imbued with personality that will make your design stand out in a user’s mind.
An effective “about us” page is not just about filling a page with the brand logo, company, and team information, or sharing the company's philosophy.
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